Alex Sharkey currently serves as the Director of Strategy at BIG Communications in Birmingham, Alabama. Prior to joining the BIG team, Alex served as the Director of Brand Strategy for Zimmerman Advertising. As the Contract Brand Strategy Director at The Coca-Cola Company, HAVAS, Alex designed the product positioning and strategic platform for “Peace Tea”. Throughout his career, Sharkey has led multiple trend research, analyses and content & communications strategies for global brands including Acura, Lexus, The Ritz-Carlton, and HSBC holdings. Alex received his B.S in Marketing from Old Dominion University and his Masters in Communication Strategy from Virginia Commonwealth University.